# Roelu Studio

> Boutique e-commerce studio that designs and builds custom online stores on MedusaJS and Sanity CMS for DTC brands. No templates, no platform fees, full code ownership.

Roelu Studio is a two-person founder-led studio based in Bratislava, Slovakia, serving DTC brands worldwide. Every project is designed from scratch in Figma and built on headless architecture. Clients work directly with the founders — Robert and Lukas — from first call to launch and beyond.

## What We Do

- Custom e-commerce store design (Figma, pixel-perfect, brand-first)
- Custom e-commerce store development (MedusaJS, headless architecture)
- Sanity CMS integration (clients manage content without developers)
- Ongoing support, maintenance, and feature development post-launch

## Tech Stack

- **MedusaJS**: Open-source e-commerce platform — zero licensing fees, full code ownership, no vendor lock-in
- **Sanity CMS**: Headless content management — clients control pages, products, and content without touching code
- **Figma**: All design work is delivered in Figma for review and approval before development begins
- **Headless architecture**: Faster load times, better SEO, and a foundation that scales without rebuilding

## Why Brands Choose Roelu

- No templates — every store is designed from scratch around the brand's identity
- No platform fees — unlike Shopify, there are no monthly charges or transaction cuts
- Full ownership — clients own 100% of their code and data
- Founder-led — Robert and Lukas lead every project personally, no hand-offs to juniors
- Design-first process — full Figma design approved before a single line of code is written
- Post-launch independence — clients manage their store through Sanity CMS without developer dependency

## Pricing

- Starting at $5,000+ for a custom e-commerce store
- Fixed scope, fixed price — no hourly billing, no surprise costs
- Ongoing support available as pay-as-you-go or monthly retainer

## Process

1. **Discovery call** — Free intro call to understand the brand, goals, and scope. Ends with a clear proposal.
2. **Design phase** — Complete Figma design of the entire store. Client reviews, requests changes, and approves.
3. **Development & launch** — Approved design is built into a working store with regular progress updates. Fully tested before going live.
4. **Post-launch support** — Store is fully client-managed. New features, performance updates, and maintenance available on demand.

## Contact

- Robert: robert@roelu.com
- Lukas: lukas@roelu.com
- Website: https://roelu.com
- Instagram: https://www.instagram.com/roelu_studio/
- Address: Bottova 2/A, 811 09 Bratislava, Slovakia

## Client Testimonials

- **Rudolf Letko**, Head of Design & Co-owner, Gobigname: "Robert and Lukas bridge the gap between design freedom and dev precision, building high-quality products with patience, clarity, and a human touch."
- **Daniel Strangfeld**, Founder, Basil Design Company: "They don't just build what you ask for — they think ahead, challenge your ideas when needed, and deliver something better than you imagined."
- **Hugo Sanberg**, Co-Founder, Point Studios: "No back-and-forth chaos, no missed deadlines. They just get it done, and the quality speaks for itself."