Trusted by
Sound familiar?
Your store looks like every other store
You spent months building a brand then put it on the same template as 10,000 other shops. Customers notice.
Your platform is eating your margins
Monthly fees, transaction cuts, app subscriptions - every order costs you more than it should.
You can't touch your own store
Want to swap a banner or update a product? You're waiting on someone else and paying for it.
Slow pages are killing your conversions
Every extra second of load time costs you sales. Bloated platforms can't keep up with what your brand needs.
Built different. On purpose.
We design and build custom e-commerce stores on MedusaJS, an open-source platform with zero licensing fees and full code ownership. Paired with Sanity CMS so you control every page, product and pixel without writing a single line of code.
Designed from scratch for your brand
Every store starts in Figma. Custom design built around your identity, not a template with your logo dropped in.
Zero platform fees. Ever.
No monthly charges, no transaction cuts, no surprise invoices. You only pay for what you actually use.
Run your store without us
Update products, pages, images, and content yourself through Sanity CMS. No developer needed for daily operations.
Fast and built to scale
Headless architecture means faster load times, stronger SEO, and a foundation that scales without rebuilding from scratch.
How we work
From first call to live store. Here's exactly what happens.
STEP 1
We learn your brand
Book a free intro call. We'll dig into your goals, your audience, and what your store actually needs to do. You'll walk away with a clear proposal.
STEP 2
You see it before we build it
We deliver a complete Figma design of your entire store. You review, request changes, and approve before a single line of code is written.
STEP 3
We build and go live
Your approved design becomes a real, working store. You'll get regular updates throughout development and when everything's tested and ready, you launch. Fully set up. Fully yours.
STEP 4
You're covered after launch
We don't disappear but you don't depend on us either. Your store is yours to run. Need new features, performance upgrades, or support? We're one message away.
Small team. Senior work. Start to finish.
Roelu is a boutique e-commerce studio. Design and development under one roof. Every project is led by us, the founders, and built by senior people who've been with us from the start.
You'll never be handed off to a junior or an project manager you've never met.
We keep our client list small on purpose. Fewer projects, deeper focus. No assembly lines, no templates, no corners cut.
You'll never be handed off to a junior or an project manager you've never met.
We keep our client list small on purpose. Fewer projects, deeper focus. No assembly lines, no templates, no corners cut.
Robert
/ Co-founder
Lukas
/ Co-founder
What our clients say
“Projects often feel like a battle between design freedom and dev precision. Robert and Lukas bridge that gap, building high-quality products with patience, clarity, a human touch and effective problem-solving.”
Rudolf Letko
Head of Design & Co-owner / Gobigname
"Always on time, always on point. Roelu communicates clearly, works fast, and pays attention to every detail. They always offered guidance when we needed it and you can feel they genuinely care about the work they deliver."
Adéla Radová
Founder & CEO
"Roelu delivered a full design in Figma that impressed everyone on our team. They were fast, flexible, and incredibly detail-oriented with a creative approach that felt like a natural extension of our brand."
Marina Shim
Head of product marketing / Wallet in Telegram
"Roelu is hands down one of the best studios I've worked with. They don't just build what you ask for they think ahead, challenge your ideas when needed, and deliver something better than you imagined. The kind of team you want building your online presence."
Daniel Strangfeld
Founder / Basil Design Company
"I've worked with Lukas and Robert on several projects as a designer, and they've always been incredibly precise down to the last pixel. They don't just build what you hand them, they proactively improve performance and suggest upgrades you didn't even think of. Reliable, professional, and genuinely easy to work with."
Marco Dvorak
Senior Digital Designer
"What surprised me most about Roelu was how smooth everything was from the first call to the final delivery. No back-and-forth chaos, no missed deadlines. They just get it done, and the quality speaks for itself."
Hugo Sanberg
Co-Founder / Point Studios
Clear pricing. No surprises.
We keep things simple. You’ll always know what’s included, why it matters and how it fits your budget
You see the full breakdown
Every quote details exactly what's included (design, development, integrations) and why it costs what it costs.
Fixed scope. Fixed price.
The price is locked to the agreed scope. Anything extra is quoted separately, no grey areas.
No hidden fees. No platform tax.
What we quote is what you pay. And unlike traditional platforms, there are no monthly fees draining your margins.
Priced by value, not by the hour
You're paying for what we deliver, not how long it takes us to deliver it.
Support when you need it
New features, performance updates, maintenance - pay as you go, or lock in a monthly retainer for priority access.
