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Websites

Marketing Website

Brand Website | Marketing Site

Portrait of Lukas Horvath, co-founder of Roelu Studio
Lukas HorvathCo-founder

What is Marketing Website?

A marketing website is the public-facing site a company uses to attract and convert prospects — homepage, product pages, pricing, case studies, blog, and contact flows. It is distinct from the product itself, which lives behind a login on an app subdomain. The marketing website's job is positioning, education, and pipeline: getting the right visitor to understand the offer and take the next step.

Why it matters

The marketing website is the single highest-impact asset most companies own and the one they treat with the least seriousness. It runs 24/7, talks to every prospect, partner, hire, and journalist, and shapes the first impression before anyone reads a pitch deck. Yet most B2B companies ship a template, fill it with generic copy, and wonder why the demos do not come in. A marketing site that earns its keep has a sharp point of view, fast pages, clean conversion paths, and a content engine behind it. Treat it as the product it is — owned by marketing, shipped weekly, measured monthly.

How it works

A modern marketing website is built around a content management system that marketing controls without engineering. Strategy comes first — who is the buyer, what do they need to hear, what does the funnel actually look like end to end. Design happens in Figma. Engineering builds the front-end in a fast framework like Next.js or Astro, wires it to a headless CMS like Sanity, and hosts it on Vercel or Cloudflare. Marketing ships pages, campaigns, and case studies on their own schedule. Analytics from PostHog or GA4 close the loop. The site becomes a system, not a project that ships once and rots.

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