Shopify
E-commerceA hosted e-commerce platform that runs your storefront, payments, and checkout in one subscription — fast to launch, easy to use, and increasingly hard to…
Medusa | MedusaJS
Medusa.js is an open-source, headless commerce platform that provides the back-end for an online store — products, cart, orders, customers, payments, fulfilment — exposed through APIs. Brands self-host Medusa or run it on Medusa Cloud, and they build the storefront separately in Next.js, Astro, or any framework. MedusaJS is modular, extensible in TypeScript, and designed for teams that want full control over their commerce stack.
Most commerce platforms make the easy 80 percent of features fine and the hard 20 percent expensive or impossible. Medusa.js inverts that. Because it is open-source and self-hosted, every part of the system can be customized — pricing logic, checkout flow, fulfilment rules, custom data models — without waiting for a vendor roadmap. There are no per-transaction platform fees. Data lives in the brand's own database. The trade-off is you need senior engineering to run it, which is exactly the trade-off Roelu's buyers are equipped to make. For brands that have outgrown Shopify's ceilings, Medusa is the most credible exit.
Medusa runs as a Node.js application backed by a PostgreSQL database. Brands deploy it on their own infrastructure — Cloudflare, Vercel, AWS — or use Medusa Cloud. The admin dashboard lets merchants manage products, orders, customers, and promotions. The storefront, built separately in Next.js or Astro, talks to Medusa through its Storefront API. Payments connect via plugins to Stripe, Adyen, or Klarna. Fulfilment integrates with carriers or a 3PL. Because everything is code, teams extend the data model — add custom product attributes, build region-specific checkout, integrate with a PIM — without forking the platform. Updates ship as npm packages.
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