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Business & Strategy

Website Maintenance

Site Maintenance | Website Support

Portrait of Robert Klimant, co-founder of Roelu Studio
Robert KlimantCo-founder

What is Website Maintenance?

Website Maintenance is the ongoing work of keeping a website running well after launch. It covers content updates, security patches, dependency upgrades, performance monitoring, broken-link fixes, analytics health, and small design or copy edits. Also called site maintenance or website support, it spans both reactive work — fixing things that break — and proactive work — preventing things from breaking in the first place.

Why it matters

Most websites are built to be replaced. The reason is rarely the design and almost always the neglect. A site launches strong, then nobody owns it. A year in, the CMS is two versions behind, the dependencies have security warnings, the analytics stopped firing in March, and the homepage still references last summer's campaign. By year three the team is talking about a rebuild — when what they actually needed was four hours a month of maintenance the whole time. Maintenance is the cheapest way to make a custom site last five years instead of two. Skipping it is how scale-ups buy the same website twice.

How it works

A maintenance plan typically runs as a monthly retainer with a defined scope. Each month, the team updates dependencies and the CMS, reviews performance metrics in tools like PostHog and Vercel Analytics, checks Core Web Vitals, fixes broken links, audits SEO health, and patches any security advisories. Content edits and small design tweaks are handled within an agreed hours budget — new landing pages, hero updates, blog migrations. Larger work is scoped separately. Good maintenance also includes a quarterly review: what is converting, what is not, where the site is drifting from the brief. The site stays current instead of slowly rotting toward a rebuild.

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