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Websites

Microsite

Campaign Site

Portrait of Robert Klimant, co-founder of Roelu Studio
Robert KlimantCo-founder

What is Microsite?

A microsite is a small, standalone website built for a specific purpose, audience, or campaign — distinct from the company's main marketing site. Common use cases include product launches, conference activations, interactive reports, and high-effort campaign landing pages. Microsites typically live on a subdomain or a separate domain entirely, have their own design treatment, and exist for a defined period.

Why it matters

Microsites earn their keep when a story is too big or too different to fit on the main site without diluting the brand. A research report with custom data visualization. A campaign with its own visual identity. A product launch that deserves more than a single page. Done right, a microsite gives the campaign room to breathe and the main site room to stay focused. Done wrong, it becomes an orphaned URL nobody updates, ranking nothing, costing hosting fees, and confusing the customer journey. Build them with an end date in mind and a plan for what happens when the campaign closes.

How it works

A microsite usually starts with a separate Figma file, its own design system or a sharper twist on the main one, and a build on a fast static framework like Astro or Next.js. It deploys to its own subdomain — like report.company.com — or a fresh domain bought specifically for the campaign. Some microsites are interactive — quizzes, calculators, custom maps. Others are essentially long-form editorial. After launch, traffic gets driven via paid, email, and PR. When the campaign ends, the site is either archived, redirected to the relevant section of the main site, or kept live as an evergreen asset.

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